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II 2. Why do we need to serve ?

All are One: Serve others for they are the reflections of the same entity of which you are yourself another reflection. No one of you has any authenticity, except with reference to the One Original.
Sathya Sai Baba, 25 Feb 1964
I am always emphasising the value of Service as a Sadhana for realising the Oneness of all in God and the oneness of one's self with God.
Sathya Sai Baba, 6 May 1992
You have to recognise that life is meant for selfless service and not for selfish purposes. Only through such service can the oneness of mankind be experienced.
Sathya Sai Baba, 9 Nov 1987
To become a balanced Individual: In order to evolve oneself into a balanced individual, service is an essential quality, as it removes ego and is the first step along the spiritual path. It promotes love and affection. It takes man away from the aspect of worldly attachments and puts him on the path to the Divine. This idea of service also explains to him the meaning of divinity. It gives widespread pleasure and bliss for the entire mankind.
Sathya Sai Baba, Summer Showers 1973
To become more pure: Service should not be done in a spirit of condescension or to achieve some ulterior selfish objective. Not recognising the sacredness and purifying power of service, people hesitate to embark on social service. One should realise that he is bettering himself by rendering service.
Sathya Sai Baba, 21 Nov 1988
To show gratitude to society: Man should strive to use every talent and skill given to him not only for his own benefit but also for the good of the world. Man owes everything to society and should be grateful to society for all that he receives from it. Expressing this gratitude is man's foremost duty. This gratitude has been described as Bhakti (devotion).
Sathya Sai Baba, 7 Apr 1989
Serving Oneself: When you grasp the significance of the word “Service”, you will find that it is not so much the service of others, but, service for yourself! Once you feel the distinction that the other person is foreign, then, service becomes patronage; it loses its savour. It fosters the evil of egotism. The person served also feels hurt as he feels inferior. Such service is against the Saadhana called Seva.
Sathya Sai Baba, 16 Aug 1970
To Transform oneself: You should believe that service is a path that enables you to realise God. These activities are to be undertaken not for the sake of Sathya Sai or even for the sake of society. They are purely and essentially for your own sake. It is to transform your own lives that you undertake seva. Through the medium of seva you can reap the fruits of japa and dhyaana. By making your fellow-beings happy, you are making God Himself happy
Sathya Sai Baba, 14 Jul 1984
To be more detached and deepen our Bhakthi: The best way to win Grace is to obey instructions, to follow the advice, and to submit to the control exercised with lot of love. Seva done lovingly and well to the people who gather here to have darshan and to listen to the discourses is a great opportunity for you to acquire discrimination and non-attachment, to widen and deepen your bhakthi, and to realize how Sai is the inner motivator of all beings. Be humble, be sweet, be sincere.
Sathya Sai Baba, 22 Nov 1965
To end this cycle of birth and death: One cannot cross the ocean of this cycle of births and deaths by visiting many sacred places, nor by performing japa and studying the Sastras. It is only possible to do so by performing seva or service.
Sathya Sai Baba, Summer Showers 1973
Seva is the primary means to acquire Divine Grace. Without being a devoted follower you cannot become a worthy leader. Without being a Kinkara (one who is ready to do any work) you cannot become a Sankara (The Divine).
Sathya Sai Baba, 17 Nov 1985